About us
Allied is a global technology brand. We specify, integrate and support our own Chromebooks, smart boards, gaming PCs, workstations, servers and smart devices - and we stand behind them long after the deployment is finished.
We deploy local production of Allied branded products through investment, strategic JVs, PPPs, and tailored partnerships, aligned to regional goals and priorities.
We work with procurement teams and authorised resellers, so quotes, tenders and deployment schedules are handled by people who know the hardware.
If a market - or market gap - exists, we can bring products to fit.
K-12 and tertiary device fleets, classroom displays and charging infrastructure.
Workstations, docks and servers for offices, studios and engineering teams.
Tender-ready specifications, asset labelling and documented lifecycles.
Gaming and esports venues, training centres and operations floors.
Global footprint
Allied designs, manufactures and supports across continents, placing production and support inside the regions we serve - and we keep expanding into new ones.
Headquarters and integration
Brand, engineering and product direction, with the integration floor that sets Allied build and test standards.
North American manufacturing
Local production and support for the North American market, close to its channel and enterprise customers.
European manufacturing
European build capability serving EU retail, education and enterprise demand under regional standards.
Chromebook manufacturing joint venture
A joint venture plant with full technology transfer, producing Chromebooks in country for national education programmes.
Case study
Pakistan asked for local manufacturing capability, not imports. Allied answered it with a joint venture, a factory and a technology transfer programme - so Chromebooks destined for Pakistani classrooms are engineered, assembled and supported in country.
The same partnership put devices in front of teachers and students, through Google for Education Centres of Excellence run with the federal Ministry of Education and Tech Valley Pakistan.
2000 – 2008
Allied team launches Alienware in Asia Pacific, headquartered in Adelaide, Australia with Aron Saether-Jackson as CEO. Alienware grows into the world's largest gaming brand and is acquired by Dell.
2009 – 2016
Allied team launches Origin PC in Asia Pacific, headquartered in Adelaide, Australia. Origin PC grows and is acquired by Corsair.
2017
Allied brand launched into the Australian market across gaming and enterprise sectors.
2019
Allied launches the Stinger, Patriot and M.O.A.B. high-performance gaming PC range.
2021
Strong growth through the COVID-19 pandemic on high demand and a global multichannel strategy; Tomcat and Hornet gaming laptops launch; US market entry with a manufacturing plant in Dallas, Texas.
2023
Australia's #1 NVIDIA System Integrator; European manufacturing plant opens in Östersund, Sweden; Chromebook agreement signed with Google, making Allied Australia and New Zealand's first licensed Chromebook manufacturer.
2025
Allied Pakistan Chromebook factory opens.
Leadership
Founders and executives who have built global computing brands before, now scaling Allied manufacturing and distribution across new markets.
Co-founder & CEO
Built two of the world's best known computing brands from the ground up, leading Alienware and Origin PC across Asia Pacific before founding Allied. Sets global strategy, opens new markets and negotiates the manufacturing and platform partnerships that put Allied hardware into production on multiple continents.
Co-founder and Executive Director
Architect of Allied's global supply chain and manufacturing footprint, with executive operations experience spanning Origin PC Asia Pacific and international luxury marine. Establishes production capability in new territories and secures component supply at scale.
Chief Information Officer
Two decades taking hardware from concept to global volume production, with senior technology leadership at IDOT, VIA, HTC and Alienware. Owns Allied's engineering platform, product architecture and the systems that keep quality consistent across every factory.
SVP Sales & Marketing
Global brand and commercial leader with campaigns and channel programmes behind THQ, Porsche, Ernst & Young and Alienware Asia Pacific. Drives Allied's brand position, retail and distribution strategy and go-to-market execution in every region.
Chief Financial Officer
Commercial strategist across early-stage ventures through to established enterprise, with two decades in financial leadership. Structures the investment, joint ventures and public-private partnerships that fund Allied's expansion into new markets.
Tell us what you're deploying and we'll match it to the range. Reach the team at [email protected].
Contact us